Kancil Awards

The Malaysian Advertising Awards

2.0 Print - Bronze - Pink Ribbon Touch, 180 Degree Strategic Communication

When magazine readers touch the breast image with the message,”Breast Cancer starts with one small lump" , they will feel a tiny lump next to the message which actually comes from the pin on the pink ribbon with the message, “Fight it with one small step”.

 

Client
Palmer’s Cocoa Butter Formula

Product
Palmer’s Cocoa Butter Formula (Palmer’s Breast Cancer Charity Drive)

Title
Pink Ribbon Touch

Agency
180 Degree Strategic Communication Sdn Bhd

Client Service
Joby Ng

Creative Director
Chan Fong

Copywriter
Wei Yein

Art Director
Mew Ping

Designer
Mew Ping

Print Producer
Woo Yuen Foo

Color Separation
Vista Litho Sdn Bhd

 

 

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