Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Silver - Scrollbar, BBDO/Proximity

Title
Scrollbar

Client
P&G

Product/Service
Gillette Mach3Turbo

Internet URL
http://www.workforentry.com/gillette/scrollbar

Creative Director

Ronald Ng, Nina Mohamed-Nor

Art Director
Lim Wern Kee

Copywriter
Lim Wern Kee

Programmer

Alfred Tan, Sean Tan

Client Service
Vic Sithasanan

Size/Duration of Ad

Page takeover

Rational

The Gillette Mach3Turbo offers the smoothest and cleanest shave; with just a single stroke, even against the grain. To show this, we came across a solution which users' were familiar with and was everywhere – the standard scrollbar.

 

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