Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Bronze - Harp, Rapp Collins

Title
Harp

Client
BMW

Product/Service
BMW 5 Series

Internet URL
http://202.9.109.15/awards/bmw/bmw_harp.html

Creative Director
Carol Roche

Art Director
Jusrurcarnanen Azer, Daniel Ang

Copywriter
Fazlee Sabbaruddin, Lee Tak Shune

Designer
Daniel Ang, Jusrurcarnanen Azer
 
Programmer
Maharis Azman

Client Service
Elaine McCartney, Asran Zakry

Rational
Brief
—To sell the idea that the BMW 5 Series is one of, if not the most, perfect car available.

Idea—Nothing is more perfect than music. When notes are strung together, it produces an auditory sensation that anyone can appreciate. With this in mind, music was used to demonstrate how perfect the car is.

 

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