Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Bronze - Smooth Legs, BBDO/Proximity



Title
Smooth Legs

Client
P&G

Product/Service
Gillette Venus

Internet URL
www.workforentry.com/gillette/venus

Creative Director
Ronald Ng, Nina Mohamed-Nor

Art Director
Mundzir Abdul Latif

Copywriter
Andrea Yap

Web Designer/Multimedia Designer
Mundzir Abdul Latif

Programmer
Alfred Tan

Film Director
Sidney Quah

Cameraman
Sidney Quah

Size/Duration of Ad
120px X 600px

Rational
We wanted to show that using Gillette Venus razors gave you seriously smooth legs. So, we created a video banner that required user interaction to illustrate just how smooth a pair of legs could be.

 

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