Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Merit - Adidas Euro 2008, MediaCliQ

Title
adidas Euro 2008

Client
Adidas Malaysia

Product/Service
Desktop Wallpaper

Internet URL
http://www.mediacliq.net/awards/adidas_EURO.html

Art Director
Gary Chin, Tan Chee Weng

Web Designer/Multimedia Designer
Gary Chin, Tan Chee Weng

Programmer
Hilde Wong

Client Service
Koh Boon Ki

Agency Producer
MediaCliQ Sdn Bhd

Rational
The Euro Cup 2008 is a fever that is fueled by the desires of hungry fans. Striving to feed this almost insatiable appetite is an exclusive adidas interactive wallpaper and screen saver.

A countdown timer leads to the launch of the tournament which is then followed by news feeds, tournament standings and scores that are pushed onto the feverish fans’ desktops. The user experience is further enhanced with the adidas synonymous brand building images, the 3 stripes. This interactive widget channels the user experiences in sync with the brand’s objectives and strategies.

 

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