Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Merit - Change, Compass Interactive

Title
Change

Client
Nike Sales Malaysia Sdn Bhd

Product/Service
Sports Apparel

Internet URL
http://www.compass-interactive.com/KancilAwards2008/nswskinner.htm

Creative Director
Wong Wai Mun

Art Director
Benedict Ong

Copywriter
Joe Lee

Programmer

Ng Kok Weng, Chan Seow Hoon

Client Service
Wong May San, Wong Wai Sun

Production House Producer
Handy Jobs

Male Model
Ian

Female Model
Azura

Rational
DESCRIPTION
Gearing up to the Olympics, Nike planned a massive re-launch of their Sportswear line to coincide with the grandeur of 080808. The idea was to create an impressivein-your-face ad that will produce a wow factor with the audience.

LAUNCH/EXECUTION
The grand scheme was to launch a series of rich media ads that explores the many different styles of NSW. Starting from the ground, each style was shot individually with 2 real life models (a Male and a Female), and the shots were adapted into interactive banners.

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.