Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Merit - Compete, Compass Interactive

Title
Compete

Client
Nike Sales Malaysia Sdn Bhd

Product/Service
Sports Apparel

Internet URL
http://www.compass-interactive.com/KancilAwards2008/nikecompete.htm

Creative Director
Wong Wai Mun

Art Director
Benedict Ong

Copywriter
Joe Lee

Web Designer/Multimedia Designer
Benedict Ong

Client Service
Wong May San

Rational
DESCRIPTION
Capitalizing on the greatest sporting event on earth, Nike wanted to create an out of this world banner that highlights the brilliance of their complete range of 3 Nike Compete Lightweight shoes.

LAUNCH / EXECUTION
The task was to produce an audience-driven design/idea that relates to the range of Nike Compete Lightweight shoes. Thus, 3 different ideas were created to fit around the dimension of the skinner ads. To add more punch to the campaign, MSN Personal Expression packets varying from winks to avatars were added to boost further awareness.

 

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