Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Merit - Let there be light, Rapp Collins

 

Title
Let There Be Light

Client
BMW

Product/Service
BMW

Internet URL
http://202.9.109.15/awards/bmw/bmw_xenon.html

Creative Director
Carol Roche

Art Director
Jusrurcarnanen Azer, Daniel Ang

Copywriter
Fazlee Sabbaruddin,  Lee Tak Shune

Designer
Daniel Ang, Jusrurcarnaen Azer

Programmer
Maharis Azman

Client Service
Elaine McCartney, Asran Zakry

Rational
Brief
Create a public service banner from BMW to Malaysian road drivers. Try to shoehorn at least one of its many wonderful features in the banner, if possible.

Idea
We came up with the idea to tie the brightness of BMW Xenon lights with Malaysia’s many festive celebrations. The use of lights is prevalent throughout the many holidays. The Indians have Deepavali, the festival of lights. The Malays have a festival where kerosene lamps are lit to signal the start of festivities. And the Chinese have their lanterns. The beauty here is that this banner ad can be used over and over again, regardless of the festivity in question.

 

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