Let There Be Light
Jusrurcarnanen Azer, Daniel Ang
Fazlee Sabbaruddin, Lee Tak Shune
Daniel Ang, Jusrurcarnaen Azer
Elaine McCartney, Asran Zakry
Create a public service banner from BMW to Malaysian road drivers. Try to shoehorn at least one of its many wonderful features in the banner, if possible.
We came up with the idea to tie the brightness of BMW Xenon lights with Malaysia’s many festive celebrations. The use of lights is prevalent throughout the many holidays. The Indians have Deepavali, the festival of lights. The Malays have a festival where kerosene lamps are lit to signal the start of festivities. And the Chinese have their lanterns. The beauty here is that this banner ad can be used over and over again, regardless of the festivity in question.