Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2008 9.0 Online Advertising - Merit - Let there be light, Rapp Collins

9.0 Online Advertising - Merit - Let there be light, Rapp Collins

 

Title
Let There Be Light

Client
BMW

Product/Service
BMW

Internet URL
http://202.9.109.15/awards/bmw/bmw_xenon.html

Creative Director
Carol Roche

Art Director
Jusrurcarnanen Azer, Daniel Ang

Copywriter
Fazlee Sabbaruddin,  Lee Tak Shune

Designer
Daniel Ang, Jusrurcarnaen Azer

Programmer
Maharis Azman

Client Service
Elaine McCartney, Asran Zakry

Rational
Brief
Create a public service banner from BMW to Malaysian road drivers. Try to shoehorn at least one of its many wonderful features in the banner, if possible.

Idea
We came up with the idea to tie the brightness of BMW Xenon lights with Malaysia’s many festive celebrations. The use of lights is prevalent throughout the many holidays. The Indians have Deepavali, the festival of lights. The Malays have a festival where kerosene lamps are lit to signal the start of festivities. And the Chinese have their lanterns. The beauty here is that this banner ad can be used over and over again, regardless of the festivity in question.

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated