Kancil Awards

The Malaysian Advertising Awards

9.0 Online Advertising - Merit - Live 100percent Widget, IF Interactive

Title
Live 100percent Widget

Client
Great Eastern/JWT

Product/Service
Assurance Company

Internet URL
http://www.whatif.net.my/awards08/#/live100widget

Creative Director
Liew Sanyen

Art Director
Benedict Tan

Copywriter
May Ling (JWT)

Web Designer/Multimedia Designer
Tsuqi Hoh

Programmer
Darien Toh

Client Service
Christopher Koh, Lynette Cheng, Grace Fong (JWT)

Rational
In conjunction with its 100th anniversary, Great Eastern's message to policy holders was 'live100percent' — to live life to the fullest. This downloadable calendar reminds users of celebrations or festivals happening everyday in different parts of the world. Of total website visitors, over 67% chose to download the calendar.

 

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