Kancil Awards

The Malaysian Advertising Awards

9.1 Websites - Silver - ClayClam, BBDO/Proximity

Title
ClayCam

Client
Maxis Mobile Services Sdn Bhd

Product/Service
Hotlink Rewards

Internet URL
www.maxislabs.com/claycam

Creative Director
Ronald Ng, Nina Mohamed-Nor

Art Director
Lim Wern Kee

Copywriter
Nora Ismail, Joanne Chow

Web Designer/Multimedia Designer
Sidney Quah

Programmer
Alfred Tan, Sean Tan

Client Service
Vic Sithasanan, Janet Teo,  Imiriah Othman, Tsarina Tajuddin

Rational

How do you up the notch on interactivity on the web? Well, we asked ourselves, why stop at user generated content when we can have an on-demand, viewer-controlled web campaign? Introducing Hotlink Claycam. A truly interactive website where clay modellers are on standby to create any request sent in online. Whatever you want, Hotlink will make it, on the web, on the spot. Best of all, viewers can watch their models take shape in real time. The result? A web campaign that is as interactive as interactive could get.

 

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