Kancil Awards

The Malaysian Advertising Awards

9.2 Email Marketing - Silver - Fastest Launch, XM Malaysia

Title
Fastest Launch

Client
VW Malaysia

Product/Service
R32 Launch

Internet URL
http://203.142.7.23/kancil08/vw.html

Creative Director
Stuart Godwin

Copywriter
Stuart Godwin

Designer
Ashok Kumar

Web Designer/Multimedia Designer
Ashok Kumar

Programmer
Ashok Kumar

Client Service
Dipak Madhavan

Rational
An invitation to the launch of VW's fastest Golf yet – the R32. Users received an email in their inbox, inviting them to Volkswagen Malaysia's “fastest launch.” Upon clicking the link contained in the email, users were transported to a mini-site that contained their own personalized invitation. The site was powered by a very simple PHP backend that extracted the user's name from their email address and thereby completed the personalization process.

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.