Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2008 9.2 Email Marketing - Silver - Fastest Launch, XM Malaysia

9.2 Email Marketing - Silver - Fastest Launch, XM Malaysia

Title
Fastest Launch

Client
VW Malaysia

Product/Service
R32 Launch

Internet URL
http://203.142.7.23/kancil08/vw.html

Creative Director
Stuart Godwin

Copywriter
Stuart Godwin

Designer
Ashok Kumar

Web Designer/Multimedia Designer
Ashok Kumar

Programmer
Ashok Kumar

Client Service
Dipak Madhavan

Rational
An invitation to the launch of VW's fastest Golf yet – the R32. Users received an email in their inbox, inviting them to Volkswagen Malaysia's “fastest launch.” Upon clicking the link contained in the email, users were transported to a mini-site that contained their own personalized invitation. The site was powered by a very simple PHP backend that extracted the user's name from their email address and thereby completed the personalization process.

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated