Kancil Awards

The Malaysian Advertising Awards

6.0 Point-of-sale - Merit - Growing Coin, JWT

Title
Growing Coin

Client
HSBC Bank Malaysia

Product/Service
PowerVantage (EasiGrow)

Creative Director
Edwin Leong

Creative Director
Hasnah Mohd. Samidin, Richard Chin

Art Director
Michelle Chang,  Steve Yeow, Carina Teo, Richard Chin

Copywriter
Nadia McDonald, Daniel Kee

Designer
Steve Yeow

Client Service
Shireen Peterson, Jonathan Lim, Ng I Miin, Chia Pi Wo

Photographer
Tan Kien Yong

Photography Studio
Untold Images

Print Producer
Leslie Chong

Color Separation
P.G.S. Sdn. Bhd.

Rational
Taking the form of an unconventional leaflet, the ‘Coins’ were made of compressed cloth and distributed to HSBC branches nationwide. Once placed in water, they expand into RM100 notes to dramatise the high rates of PowerVantage (Easigrow) -The savings account that offers the high rates of a fixed deposit.

 

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