Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2008 4.0 Billboards - Merit - Reverse Staircase, JWT

4.0 Billboards - Merit - Reverse Staircase, JWT

Title
Reverse Staircase

Client
KALBE International Pte. Ltd.

Product/Service
Extra Joss Energy Drink

Creative Director

Edwin Leong

Art Director

Richard Chong, Sam Goh

Copywriter
Daniel Kee, Jackson Mah, Ismail Esa

Client Service
Jonathan Lim, Noreen Musa , Emily Lim

Print Producer
Leslie Chong

Color Separation
P.G.S. Sdn. Bhd.

Other

Chia Pi Wo (Planner)

Size/Duration of Ad
8 ft. (height) x 10 ft. (width)

Rational
Extra Joss is an energy drink that boosts both physical and mental performance. This simple poster turns uphill effort into easy descent, offering psychological relief and the promise of the equivalent physical benefit - with a can of Extra Joss.

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated