Kancil Awards

The Malaysian Advertising Awards

4.0 Billboards - Merit - Reverse Staircase, JWT

Title
Reverse Staircase

Client
KALBE International Pte. Ltd.

Product/Service
Extra Joss Energy Drink

Creative Director

Edwin Leong

Art Director

Richard Chong, Sam Goh

Copywriter
Daniel Kee, Jackson Mah, Ismail Esa

Client Service
Jonathan Lim, Noreen Musa , Emily Lim

Print Producer
Leslie Chong

Color Separation
P.G.S. Sdn. Bhd.

Other

Chia Pi Wo (Planner)

Size/Duration of Ad
8 ft. (height) x 10 ft. (width)

Rational
Extra Joss is an energy drink that boosts both physical and mental performance. This simple poster turns uphill effort into easy descent, offering psychological relief and the promise of the equivalent physical benefit - with a can of Extra Joss.

 

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