To create a public service banner with the purpose of raising awareness for the “Power of 10 Sen”, a 2-year-old organization with a simple concept on raising funds for children. Plus also educate the public on the effectiveness of a 10-cent contribution, and also drive traffic to the website.
We came up with the idea of using an everyday essential that we take for granted – water, and driving the message of bringing clean water to thirsty and dying children of Sri Lanka. Our synchronised banner of a freely-running tap is connected to a banner of thirsty children waiting for water. A helping hand can actually do so much, and with the “Power of 10 Sen”, it’s all so possible. This banner creative is to be placed on websites of govermental affiliates of the organisation, and with every click through, the affiliate donates 10 sen.
Lend A Hand
Universal Peace Federation Malaysia (Power of 10 sen)
Sa'ad Hussein, Joseph Anthony
Car9, Foo Jia Shin
Foo Jia Shin / Car9
Yee Hui Tsin, Royston Rozario
Car9 (Head of Digital)