Kancil Awards

The Malaysian Advertising Awards

(3.2) Websites — BRONZE, Malaysia Truly Business, TBWA-ISC Malaysia sdn bhd

In 2008 a recession hit the world economy. In order to give the economy of Malaysia a boost, the Ministry of International Trade and Industry (MITI) placed a website called Malaysia Truly Business, taking the lead from Tourism Malaysia tagline “Malaysia Truly Asia”. The website boasts 168 reasons why investors should consider Malaysia as the best country in the Southeast Asian Region to invest in. The actual facts of the 168 reasons were carefully researched and selected. The website was designed for easy navigation through components that were created to entice potential investors to click through. As soon as the website was launched there have been a number of enquiries coming through to MITI from potential investors showing interest and asking questions about the facts and figures in the website.


Title
Malaysia Truly Business

Client
Ministry Of International Trade And Industry (MITI)

Product/Service   
International Trade

Internet URL
www.malaysiatrulybusiness.com
   
Creative Director
Jeff Orr, Paul Lingan

Copywriter
Joseph Sam

Designer
Chang Tuck Wah

Web Designer/Multimedia Designer
Musa Sotiri

Programmer
Guna Krishnan

Client Service
Venkatesh Raj, Stephanie Lee, Zarina Parry

 

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