The Great British Tour was devised to launch AirAsia X’s first long haul route – Malaysia to London. The task got challenging due to the global economic downturn. How did we communicate that the best time to travel is actually now? We turned a microsite into an interactive, educational and ‘believable’ journey that provided a 5-day travel guide into the activities in Britain for less than £500. We placed links to Visit Britain for the audience to discover more and as part of getting answers to a contest.
The Great British Tour
Web Designer/Multimedia Designer
Bram Lim, Daniel Ang
Size/Duration of Ad
February 2009 - April 2009