Kancil Awards

The Malaysian Advertising Awards

(3.2) Websites — MERIT, The Great British Tour, Carat Interactive

The Great British Tour was devised to launch AirAsia X’s first long haul route – Malaysia to London. The task got challenging due to the global economic downturn. How did we communicate that the best time to travel is actually now? We turned a microsite into an interactive, educational and ‘believable’ journey that provided a 5-day travel guide into the activities in Britain for less than £500. We placed links to Visit Britain for the audience to discover more and as part of getting answers to a contest. 


Title
The Great British Tour

Client
AirAsia X

Product/Service
Travel

Internet URL
http://www.sharewithu.net/kancil/greatbritishtour/website.html
   
Creative Director
Carat Interactive

Art Director
Bram Lim

Copywriter
Justin Murugaya

Web Designer/Multimedia Designer
Bram Lim, Daniel Ang

Programmer
Sean Wong

Client Service
David Ho

Size/Duration of Ad
February 2009 - April 2009

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


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