Kancil Awards

The Malaysian Advertising Awards

(3.6) Digital Campaign — MERIT, Go clean your room, Compass interactive sdn bhd

Brief
The “Go Clean Your Room” campaign was targeted to college students aged 18 - 25 years old who are living on their own. The campaign was meant to encourage youngsters to clean up their messy rooms and to drive them into getting affordable, flexible and functional IKEA storage items for their rooms and workspaces.

Solution
Storage solutions for everyone. One for you.
There’s always a bit of this and that at home, and more in the rooms. Then mom yells “GO CLEAN YOUR ROOM!”, but we don't want to throw away anything! So this time, see how we get them all stored up, easily!

Microsite
A microsite with various inspirations was designed - this included the Living Room, Workspace and Secondary Storage. The inspirations allowed people to have a better idea of how arrangements can be made and also showed how affordable the combinations were.


Title
Go Clean Your Room

Client
IKEA Malaysia

Product/Service
Home furnishing products

Internet URL
http://www.compass-interactive.com/Kancil/2009/IKEA_storage_weeks_gocleanyourroom.htm
http://www.compass-interactive.com/Kancil/2009/websites/IKEA_MY_Storage/index.htm

Creative Director
Wong Wai Mun

Art Director
Benedict Ong

Copywriter
Tham Weng Yan

Web Designer/Multimedia Designer
Tara Loh, Choo Boon Ying

Programmer
Puah Soo Leng, Ng Kok Weng, Chan Seow Hoon, Lim Siew Loong, Gan Yeow Hock

Client Service
Wong May San, Dennis Foo

 

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