Kancil Awards

The Malaysian Advertising Awards

(3.1) Online advertising [banners, brand applications] — MERIT, Always Ahead, Creative Juice-Sil Sdn Bhd

 
 
The brief
To create brand awareness for Nissan GT-R with the purpose of reinforcing the selling point - always faster and more powerful than it's competitor.
 
The idea
The loading bar is always ahead of the progress bar in a YouTube player. Riding on this technical aspect, whenever the user wanted to watch videos on speed and test-drives, the entire loading bar is replaced with the image of Nissan GT-R, while the playhead is replaced with the silhouette of its competitor. Using this simple concept, we lead the consumers to the conclusion that Nissan GT-R is always the fastest car in its class. The idea is reinforced when the pop-up menu bearing the message appears at the end of the loading process.
  

Title
Always Ahead

Client
Edaran Tan Chong Motors Sdn Bhd

Product/Service
Nissan

Internet URL
Creative Director
Sa'ad Hussein, Joseph Anthony

Art Director
Kann Lee, Car9

Copywriter
Chloe Wang, Sa'ad Hussein

Web Designer/Multimedia Designer
Kann Lee

Programmer
Saiful Yusoff

Client Service
Yee Hui Tsin, Royston De Rozario
  
 

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