Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2010 (3.2) Websites — MERIT, What moves you, Tribal DDB

(3.2) Websites — MERIT, What moves you, Tribal DDB

 
 
 
 
 
Brief
PROTON recently celebrated its 25th anniversary as the nation’s first carmaker. They approached us to find a way to commemorate this milestone on the Web, in a way that recognised and rewarded the loyalty and support of the Malaysian consumers, Proton car owners and non-owners alike. 

Solution
PROTON’s greatest achievement? They are a “people mover” and they have enabled lives across all ages, races and cultures. So, we asked the rakyat: What Moves You? 

Idea
Via a microsite, we visualised PROTONs’ and the consumers’ achievements together in an organic 25 year timeline. Visitors could ‘Like’ every part of the brand’s milestones or add their own ‘Likes’ via Facebook. 

With over 10, 000 Likes, we influenced consumers to share their personal stories, photos and videos as stories of how the brand ‘moved’ them, both literally and figuratively, throughout the past 25 years. To further encourage contributions, we sent personalised emails to all 11 PROTON forums, to urge forum members to share their personal stories.  
 

Title
What Moves You

Client
Proton Holdings Berhad

Product/Service
Website

Internet URL
Creative Director
Faizal Reza

Art Director
Ashok Kumar, Maharis Azman

Copywriter
Suffian Rahman, Nadhirah Nadzri, Waikit Lam

Designer
Ashok Kumar

Web Designer/Multimedia Designer
Yeo Chin Ling

Programmer
Remi Helmay

Client Service
Leong Kuan Yew, Soo Kwok Weng, Lola Chin
 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated