Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2010 (3.3) Email Marketing — MERIT, Have you seen this picture, BBDO Proximity Malaysia

(3.3) Email Marketing — MERIT, Have you seen this picture, BBDO Proximity Malaysia

 
 
The Brief
Get camera buffs in Olympus’ email database excited about the Olympus Zuiko Digital Zoom lens through an eDM. 

The Solution
An interactive eDM that made it difficult to see the big picture. Each frame led to another frame within the picture. On the final frame, we gave a link that revealed the lens and how finding what you want could have been easier.

The Results
• Olympus received a total of 3,600 calls enquiring about the product. 
• A 25% spike in site visits to Olympus.com.my
• Word-of-mouth and high email forwards of this eDM to people who weren’t on the Olympus email database.
  

Title
Have You Seen This Picture

Client
Olympus (Malaysia) Sdn. Bhd

Product/Service
M.ZUIKO DIGITAL Lenses

Internet URL
Creative Director
VJ Anand

Art Director
Lay Jian Yi

Copywriter
Adlin Rosli

Photography Studio
Imagerom
 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated