Kancil Awards

The Malaysian Advertising Awards

(3.3) Email Marketing — MERIT, Have you seen this picture, BBDO Proximity Malaysia

 
 
The Brief
Get camera buffs in Olympus’ email database excited about the Olympus Zuiko Digital Zoom lens through an eDM. 

The Solution
An interactive eDM that made it difficult to see the big picture. Each frame led to another frame within the picture. On the final frame, we gave a link that revealed the lens and how finding what you want could have been easier.

The Results
• Olympus received a total of 3,600 calls enquiring about the product. 
• A 25% spike in site visits to Olympus.com.my
• Word-of-mouth and high email forwards of this eDM to people who weren’t on the Olympus email database.
  

Title
Have You Seen This Picture

Client
Olympus (Malaysia) Sdn. Bhd

Product/Service
M.ZUIKO DIGITAL Lenses

Internet URL
Creative Director
VJ Anand

Art Director
Lay Jian Yi

Copywriter
Adlin Rosli

Photography Studio
Imagerom
 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


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