Kancil Awards

The Malaysian Advertising Awards

(3.6) Digital Campaign — MERIT, So easy to be famous, Amphibia Digital

 
 
Title
So Easy To Be Famous

Client
DiGi Telecommunications Sdn Bhd

Product/Service
Telco

Internet URL

Creative Director
Gary Tay Han Seng, Harish Subramaniam

Art Director
Ivee Gan Ai Kwei, Wong Tjun Jien

Copywriter
Wong Tjun Jien

Designer
Khoo Sian Chun, Gan Ger Shin

Web Designer/Multimedia Designer
Tee Jin Jun

Programmer
Tana Terence, Vincent Yeo

Client Service
Harish Subramaniam, Elaine Tibok, Vinod Nair, Yeoh Ee Leong

Rational
We saw an opportunity in the client's brief to create a campaign that would let us fuse creativity and technology , giving consumers an unique experience they will want to be a part of and one they would share with everyone. It was a challenge to ourselves and to the client to deliver a technologically difficult piece of work while ensuring the idea didn't get lost in the execution. And we're glad to say we met that challenge and succeeded.
 

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