Kancil Awards

The Malaysian Advertising Awards

(3.7) Social Media — BRONZE, Carlsberg Christmas Tree, Immerse Communications Sdn Bhd

 

Pimping A Christmas Tree... A festive viral campaign centered around the Facebook social network which engaged users to decorate a Carlsberg themed Christmas Tree by turning their Facebook friends into decorative Christmas trinkets and then literally...hanging them onto it. Our objective was to reinforce Carlsberg's "Nice One" positioning, where users themselves put the finishing decorative touches onto their Christmas Trees. 

Completing the experience, the user with the most friends hung was rewarded with an exclusive all-expense paid Christmas party sponsored by Carlsberg. The campaign attracted 9,189 active users who hung 35,122 friends over a span of 18 days leading up to Christmas, making it a pretty "Nice One!" 
 

Title
Carlsberg Christmas Tree

Client
Carlsberg Brewery Malaysia

Product/Service
Facebook Application

Internet URL

Creative Director
Kerry Khoo

Art Director
Tan Kok Huat

Copywriter
Kerry Khoo

Web Designer/Multimedia Designer
Apple Tan, Wong Chen Li

Programmer
Sonny Soh, Chris Tan

Client Service
Jeffrey Tang, Andrew Lee, Lee Sze Mun

Photographer
Yap Fui Lon

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.