Kancil Awards

The Malaysian Advertising Awards

(2.6) Craft [Art Direction] — MERIT, New Culture, Y&R

 
 
Title
New Culture

Client
Penang Global Tourism

Product/Service
Peranakan Culture Project - Discover Historic Penang

Creative Director
Steve Hough, Edward Ong

Art Director
Low Kin Khoon, Heng Yik See

Copywriter
Steve Hough, Randy Lee

Designer
Heng Yik See

Client Service
Lisa Hezila, Robert McBrain, Mokhzani Mustapha

Illustrator
Simon of Studio DL

Typographer
Low Kin Khoon, Haydn Doughty, Len Cheeseman

Photography Studio
Studio DL, Character Studio

Print Producer
TL Tan
Printer
Applied Imaging Sdn Bhd

Head of Art
Heng Yik See

Rational
To preserve the rich and colourful Peranakan heritage in Malaysia, as well as to promote it as a tourist attraction, we decided to increase public interest in its culture. Borrowing inspiration from its various elaborate design elements, we created a series of posters which talked about the many interesting facets of the unique culture including its history, society, origins, traditions, and arts. The posters also encouraged people to discover more about the Peranakans for themselves by visiting museums and attending various events around the country.
 

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