Kancil Awards

The Malaysian Advertising Awards

(6.3) Single in Chinese — BRONZE, Class in Session-Cold, AMP Radio Networks

Title
Class in Session-Cold

Client
Electrolux Home Appliances Sdn Bhd

Product/Service
Electrolux air-conditioner

Creative Director
Hoe Kai Yew

Copywriter
Hoe Kai Yew

Client Service
Zech Pharamond

Production House
AMP Radio Networks

Agency Producer
Hoe Kai Yew

Production House Producer
Jimmy Chua Chee Hooi

Announcer
Ho Soo Wei

Rational
This is another commercial that is set in a seemingly serious Mandarin class. It teaches the word, “?(Cold)”, which is in Mandarin. When it is combined with the Chinese word for “?Quiet”, it is supposed to mean “??Cool Down” in Chinese. But in this context, we literally translate it into, “cold and very quiet”. This commercial also uses a very famous classic Chinese poem to demonstrate the usage of the abovementioned “words”, but with a twist! According to this commercial, that poem was inspired by the Electrolux air-conditioner.
 

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