Kancil Awards

The Malaysian Advertising Awards

(9.1) Copywriting — GOLD, REWIND, Bates Malaysia

Script In English:
We hear a car crash reversed in slow motion, while a voice narrates over it.

ANNOUNCER:
The little girl lies peacefully on her bed of tarmac, a ruby red pillow cradling her head. With her eyes still closed, she sucks the blood slowly back into her mouth. Now her shattered legs become whole. The shards of glass embedded in them fly out, like crystal butterflies, and become your headlights once more. She leaps up gracefully from the road, and now she is a broken ballerina, twirling and twisting in mid-air. She travels five full meters, and lands on her two feet, her scattered schoolbooks falling neatly back into her satchel. The sudden fear in her eyes fades. And as you stop to let her cross safely, she smiles at you, almost as if you haven't just killed her. Regret has no rewind button. If you respect life, respect speed limits. A community service message from Fly FM.

 


Title
REWIND

Client
Fly FM

Product/Service
Radio Station

Internet URL
http://www.flyfm.com.my/

Creative Director
Ajay Bhakshi, Roni Johann

Copywriter
Viknesh Chandra

Production House 
REAL TIME STUDIOS

Agency Producer
Sandra Duarte

Production House Producer
Jen Liew

Announcer
Nick Atkinson

 

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