Kancil Awards

The Malaysian Advertising Awards

(9.1) Copywriting — MERIT, Wedding, Grey Kuala Lumpur

*English translation

Man: Bride, would you love your husband? Honour him and be with him through thick and thin?
Woman: Yes I will.

Man: And your husband wants to have six kids, would you honour him with that?
Woman: (Half a dozen!? )I..I..will.

Man: Will you sacrifice your million-dolar job to take care of your babies?
Woman: (huh!!!) I..I.. I will

Man: And would you keep waking up every night, at one o’clock in the morning, and at two, three, four, five and six o’clock to check on their diapers?
Woman: I…I…I……

FVO: Baby Love Night diaper keeps it dry and comfortable with its strong absorption. Now the babies and mum can have a goodnight sleep.

Woman: Yes I will!

 


Title
Wedding

Client
Disposable Soft Goods (DGS)

Product/Service
Baby Love Diapers

Creative Director
David Sin

Copywriter
Phoecus Lee, Lee Weng Onn, Yong Mei Yee

Client Service
Daphne Wong, Kong Ee Lynn

Production House
two am

Agency Producer
Sulaiman Abu Bakar, Suzy Chiang

Production House Producer
Joanne P

Vocalist
Ang Kim Siew, Lee Choon Pong

Announcer
Sophia Chin

 

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