Kancil Awards

The Malaysian Advertising Awards

(3.1) Website — BRONZE, AXE Makes It Rain Girls - Facebook App, IF Interactive

The Challenge:
How do you get guys’ attention online? Other than using porn, gadgets and cars, of course.

The Solution:
So we’ve decided to let them get wet on any website they log on to.

How It Works:
We developed an AXE Provoke Facebook App that Makes It Rain Girls on any website. The app became a tool for guys to create ‘self-generated’ banner that appears on their favourite website which they can then share and surprise their friends.

 


Title
AXE Makes It Rain Girls - Facebook App

Client
AXE

Product/Service
Personal Care

Internet URL
http://www.whatif.net.my/awards/axe_web.html

Creative Director
Liew Sanyen

Art Director
Tan Wang Teck

Copywriter
Ong Sue Yin

Designer 
Tan Wang Teck

Web Designer/Multimedia Designer
Tan Wang Teck

Programmer
Lim Chuan Chin, Lai Kun Liang, Tan Wang Teck

Client Service
Christopher Koh, Stephanie Kwan

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


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