Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2011 (3.3) Online Advertising — MERIT, The Rallye to Monte-Carlo Banner, Tribal DDB

(3.3) Online Advertising — MERIT, The Rallye to Monte-Carlo Banner, Tribal DDB

The Challenge:
PROTON wanted to create excitement about its online game The Rallye to Monte-Carlo on paultan.org, Malaysia's most popular automotive blog. But people don't go to blogs to look at banners, especially in spaces that have long-since turned into blind spots.

Solution:
We created The Rallye to Monte-Carlo Web Banner, a banner that engaged audiences when they were ready to be engaged. Inspired by usability studies, we created a banner with a call to action below the fold. Our research taught us that people are least resistant to marketing attempts AFTER they have satisfied their web browsing objectives. So, we concentrated our efforts at the bottom of the front page, when people had already finished scanning through the latest content. By starting at the end of the user journey, we added to twist to an otherwise routine experience; we created interest, excitement and curiosity for the game.

Clicking on the banner led to a spirited chase to the top of the page in an attempt to catch the star of our game, the Proton Satria Neo S2000. Once the audience had made it to the call to action button, they were as good as signed up for the rally.

 


Title
The Rallye to Monte-Carlo

Client
Perusahaan Otomobil Sdn. Bhd. (PROTON)

Product/Service
Automotive

Internet URL
http://www.weworkonthis.com/rallye

Creative Director
Faizal Reza

Art Director
Ashok Kumar

Copywriter
Suffian Rahman, Lam Wai Kit

Programmer
Remi Helmay, Yeo Chin Ling

Client Service
Lola Chin, Nik Lim, Soo Kwok Weng

Young Creative Award
Lam Wai Kit

Production House Producer
Cody Audio Production

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated