Kancil Awards

The Malaysian Advertising Awards

(3.5) Cyber Campaign — BRONZE, Potato Heads: Samurai, Grey Kuala Lumpur

The Brief:
Create a younger, hipper image for Jack 'n Jill Potato Chips. Help the brand get online and connect with young users of the massive social media space.

The Strategy:
Leverage on the renewed popularity of the Mr. Potato Head toy to create a new campaign based on potatoes with interesting personalities. These will become the wacky, fun, memorable new faces of the brand.

The Solution:
Our idea is that Jack 'n Jill uses only the best potatoes - depicted by potatoes with interesting personalities that are best at their own individual fields. The Facebook app offers various engagement components that expand on the campaign premise.

Campaign Components:

  1. Potato head-themed tell-a-friend components lets users turn friends’ heads into potato heads.
  2. Online only videos that show more potato personalities that are the best at what they do.
  3. Contest: Users invent their own potato personalities. The best are turned into new potato videos.

 


Title
Potato Heads: Samurai

Client
URC Food Malaysia

Product/Service
Jack 'N Jill Potato Chips

Internet URL
http://110.74.145.163/award_submission/potato

Creative Director
David Sin

Art Director
Benedict Tan, Kellie Ong, Andrew Gooi

Copywriter
Phang Kuan Hoong, Suryadipura Salleh

Web Designer/Multimedia Designer
Dominic Chin, Wind Sow, Joe Lim Kean Jiu, Chan Hock Liang

Programmer
Yap Chin Ket, Yeong Chin Ran, Lee Wun Hui, Eddie Lee

Client Service
Ee Seet Ling

Ilustrator
Vince Low

Young Creative Award
Kellie Ong, Dominic Chin, Joe Lim Kean Jiu, Wind Sow

 

Kancil-PublicViewing

Public Viewing Site

 

Kancil-2017

Kancil Awards 2017 Winners

 


Kancil Awards YouTube channel View the Kancil Awards 2006 — 2015 winning entries on YouTube.