To position BOH Camomile Tea as the calm moment in an otherwise frenetic day.
Show the difference a cup of BOH Camomile Tea can make to a harried person.
Each BOH Camomile tea bag features a design, printed using edible tea ink, depicting the stressed person’s state of mind. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer design. The Before/After effect served as a timely and memorable reminder of the calming properties found in every cup of BOH Camomile Tea.
CALM TEA BAGS
BOH PLANTATION SDN BHD
BOH CAMOMILE TEA
FARROKH MADON, HENRY YAP, MARZUKI MAANI, NEIL LESLIE
CHOO CHEE WEE, PAULINE ANG
FARROKH MADON, AHMAD FARIZ
FARRAH HARITH, SHERINA BINTI MOHAMED ZULKIFLI
PAULINE ANG, ELLIE SEE
IGNITION GRAPHIC PRODUCTION SDN BHD