Kancil Awards

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HOME RESULTS: 2015 2011 BRONZE — Stop There And Read

BRONZE — Stop There And Read

Lee Xin Yi, Thoo Sueen, Lai Siang Yeow
The One Academy Communication Design

Situation 
Young people today are rarely interested in the newspaper or even reading at all. We need to show them that reading is exciting for them and wake the Star newspaper fun for them.

Solution
During the month of World Reading Day, we will introduce S.T.A.R. (Stop there And Read) month. Our plan is to encourage young people to stop at whatever they are doing and take the time to read. To appeal to them, we will show them how fun and exciting reading can be! During this entire month, we’ll get people to STOP at whenever, wherever and whatever they are doing to read in creative and funny ways!

The Idea
An exaggeration of stopping to read at anytime and anywhere in the most unexpected places.

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated