Kancil Awards

The Malaysian Advertising Awards

BRONZE — Stop There And Read

Lee Xin Yi, Thoo Sueen, Lai Siang Yeow
The One Academy Communication Design

Situation 
Young people today are rarely interested in the newspaper or even reading at all. We need to show them that reading is exciting for them and wake the Star newspaper fun for them.

Solution
During the month of World Reading Day, we will introduce S.T.A.R. (Stop there And Read) month. Our plan is to encourage young people to stop at whatever they are doing and take the time to read. To appeal to them, we will show them how fun and exciting reading can be! During this entire month, we’ll get people to STOP at whenever, wherever and whatever they are doing to read in creative and funny ways!

The Idea
An exaggeration of stopping to read at anytime and anywhere in the most unexpected places.

 

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