Kancil Awards

The Malaysian Advertising Awards

MERIT — Star Vivacious

Alvin Tan, Jeff Foo, Tan Tech Giat
The One Academy Communication Design

Our lively ambient messages are strategically places at escalators at major shopping complexes, where many young people frequent. This is to create high visibility and awareness among our young target audience.

We use escalator as the media, because there’s only an exit and an entrance. Our audience will be exposed to our interesting ad message when they first go up or down the escalators. By the time they’re fully exposed to the ad messages, they would be curious enough to pick up the Star newspaper placed strategically in a rack right in front of them at the exit.



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