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HOME RESULTS: 2015 2014 (9.1) Craft [Copywriting] — BRONZE, Chicken 2, Mega Advertising Sdn bhd

(9.1) Craft [Copywriting] — BRONZE, Chicken 2, Mega Advertising Sdn bhd

P1 Wiggy 39’s limited time offer of charging only RM19 for the first two months is a great catch, which in Chinese is called a ‘chicken catch’. Coincidentally, ‘chicken’ is also a term for prostitutes in Chinese. To give the radio ad an entertaining twist, a ‘chicken’ – in this case, a prostitute – teaches the audience a list of Chinese idioms that feature the word ‘chicken’.

Title
Chicken 2

Client
Packet One Networks (Malaysia) Sdn Bhd

Product/Service
3G Internet WIFI

Creative Director
Leister Yam

Copywriter
Leister Yam

Client Service
Syahriza Badron, Maisarah Raziz & Amira Ashruf

Agency Producer
Kitty Wan

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated