Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (9.1) Craft [Copywriting] — BRONZE, Mother In Law, Astro Radio

(9.1) Craft [Copywriting] — BRONZE, Mother In Law, Astro Radio

ANNR: The Alladdin lighter is not an ordinary lighter. When you light it up, the flame can as furious as your mother-in-law’s anger. FVO: (Angry) You’re going traveling again?! Who is going to take care of your baby???!!! ANNR: She then found out that you’re going to join a luxury Europe tour... FVO: ( Even angrier) What?! You’ll be gone for 2 whole weeks??? Do you think your baby will take care of himself???!!! ANNR: And when she found out that your parents are going along... FVO: (Extremely angry) Who do you think I am??? Your nanny????!!! ANNR: In the end, you told her that she is invited on the trip too... FVO: Oh, I know a good nanny! She will take good care of your baby! ANNR: like your mother-in-law’s anger, Alladin lighter’s flame can also be adjusted.

Mother In Law

DKSH Malaysia

Alladdin Lighter

Creative Director
Hoe Kai Yew

Hoe Kai Yew

Production House
Astro Radio

Agency Producer
Hoe Kai Yew

Production House Producer
Jimmy Chua, Puteri Balqis

Tan Chuan Hui, Dang Bee In

Size/Duration of Ad
45 sec


Results: 2015

Golden Kancil

Kucing Happy, Fishermen Integrated

Kancil For Good

Sama-Sama, Fishermen Integrated

Advertiser of the Year


Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,

Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia

gold-evereadybookofplayEveready Book Of Play,

gold-kuchinghappyKucing Happy,
Fishermen Integrated

Fishermen Integrated