Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (9.1) Craft [Copywriting] — BRONZE, Mother In Law, Astro Radio

(9.1) Craft [Copywriting] — BRONZE, Mother In Law, Astro Radio

ANNR: The Alladdin lighter is not an ordinary lighter. When you light it up, the flame can as furious as your mother-in-law’s anger. FVO: (Angry) You’re going traveling again?! Who is going to take care of your baby???!!! ANNR: She then found out that you’re going to join a luxury Europe tour... FVO: ( Even angrier) What?! You’ll be gone for 2 whole weeks??? Do you think your baby will take care of himself???!!! ANNR: And when she found out that your parents are going along... FVO: (Extremely angry) Who do you think I am??? Your nanny????!!! ANNR: In the end, you told her that she is invited on the trip too... FVO: Oh, I know a good nanny! She will take good care of your baby! ANNR: like your mother-in-law’s anger, Alladin lighter’s flame can also be adjusted.


Title
Mother In Law

Client
DKSH Malaysia

Product/Service
Alladdin Lighter

Creative Director
Hoe Kai Yew

Copywriter
Hoe Kai Yew

Production House
Astro Radio

Agency Producer
Hoe Kai Yew

Production House Producer
Jimmy Chua, Puteri Balqis

Announcer
Tan Chuan Hui, Dang Bee In

Size/Duration of Ad
45 sec

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated