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The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (9.1) Craft [Copywriting] — BRONZE, Sek Fan (Chinese VO), Ogilvy & Mather

(9.1) Craft [Copywriting] — BRONZE, Sek Fan (Chinese VO), Ogilvy & Mather

In Malaysia, rice is more than just a staple diet. Rice has an important role to play, especially during Chinese New Year reunion dinner celebrations. For the Chinese, the act of eating together symbolizes the reunion of families at the dinner table. But in recent times, fewer people are making it home for this rare occasion. During Chinese New Year, Bernas aired a spot that depicts the divided relationship that a son has with his parents and it centers around mealtimes. Despite the odds, there's always a way to overcome their differences and reunite.

Title
Sek Fan (Chinese VO)

Client
Padiberas Nasional Berhad

Product/Service
Rice

Creative Director
Gavin Simpson, Tan Chee Keong

Art Director
Tan Chee Keong, Gavin Simpson

Copywriter
Andrew Low

Client Service
Rajan Moses, Laura Kamaruddin, Edmund Wong

Production House
Superwonderful Films Sdn Bhd

Agency Producer
Eric Yan, Loo Seng Tuck

Production House Producer
Sunita Petrus

Film Director
Al Isaac

Music
Two Am Music Studios

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated