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HOME RESULTS: 2015 2014 (9.1) Craft [Copywriting] — MERIT, F! 1, Mega Advertising Sdn Bhd

(9.1) Craft [Copywriting] — MERIT, F! 1, Mega Advertising Sdn Bhd

Thanks to the existence of short forms even in speech, ‘F’ is commonly associated with ‘the four letter word’. Using that association, the radio ad gives the audience an impression that it’s a lesson on ‘F’. However, in this case, it’s not the ‘four letter word’ but the many important words that start with the letter ‘F’. Such as P1 Fibre.

Title
F! 1

Client
Packet One Networks (Malaysia) Sdn Bhd

Product/Service
3G Internet WIFI

Creative Director
Leister Yam

Copywriter
Leister Yam

Client Service
Syahriza Badron, Maisarah Raziz, Amira Ashruf

Agency Producer
Kitty Wan

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated