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HOME RESULTS: 2015 2014 (9.3) Craft [Sound/Music] — MERIT, Subway Chicken Tandoori, People 'n Rich Holdings Sdn Bhd

(9.3) Craft [Sound/Music] — MERIT, Subway Chicken Tandoori, People 'n Rich Holdings Sdn Bhd

To create a memorable and infectious radio spot, it was necessary to break away from the usual foreign-accented dialogues or takes on popular songs and tunes. We needed to bring the Malaysian populace back to basics – a raw, down-to-earth typical Malaysian Indian with his unmistakable accent singing in a traditional Indian tune (identifying with the new Subway Chicken Tandoori sandwich being an Indian recipe). To compliment this, we included a typically percussion sound Indians make by simply knocking the knuckle and thumping fingers on a table. We believe it is the simplicity, the honesty in the approach and the avoidance of any professional instrumentation that strikes a chord in the public pulse. Malaysians of all cultural backgrounds and from all walks of life would be able to relate to the humour expressed in this radio spot.


Title
Subway Chicken Tandoori

Client
Subway Malaysia

Product/Service
Sandwich

Internet URL
www.subway.com

Creative Director
Alex Sum

Copywriter
Sara G

Client Service
Victor Chen, Sueway Tan

Production House
Incognito Sdn Bhd

Agency Producer
Evelyn Soo

Production House Producer
Pauline Bok

Music
Sara G

Vocalist
Sara G

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated