Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (3.10) User Experience — MERIT, The Idea Speedometer, IF Interactive Sdn Bhd

(3.10) User Experience — MERIT, The Idea Speedometer, IF Interactive Sdn Bhd

The Challenge: How do we introduce the VAIO S as the fastest mobile PC, perfect for bringing ideas to life? The Solution: Introducing the Idea Speedometer, an addictive mind-map generating game that literally measures how many ideas you have, per minute! How It Works: Cued by given topics, users must test the speed of their thinking by building an idea map within 60 seconds. To keep things interesting, the eventual winning idea map would be judged based not only on its size, but on its accuracy and on the users typing speed! To tackle the issue of accuracy, we built a Content Management System that matched the keywords users entered to our own library of over 70,000 keywords. This way, not only must users think fast and type quick, they also need to demonstrate a basic understanding of the meaning and possible permutations for each topic! A custom Lightpaint font-type was developed specially for this campaign as well. The Result: With users spending an average of 12 minutes on site racking up to 65,000 plays to date, we succeeded in our aim to create an addictive experience while seamlessly introducing the VAIO S as the ultimate laptop for building ideas!


Title
The Idea Speedometer

Client
Sony Malaysia

Product/Service
Electronics

Internet URL
http://whatif.net.my/awards/ideaspeedometer.html

Creative Director
Liew Sanyen

Art Director
Tan Wang Teck

Copywriter
Hanna Lee

Designer
Chien Wee Hang, Tan Wang Teck

Web Designer/Multimedia Designer
Chien Wee Hang, Tan Wang Teck

Programmer
Shee Chuan Shiong, Low Jiahao

Client Service
Ter Pek Yew, Liew Sanling

Typographer
Chien Wee Hang

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated