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HOME RESULTS: 2015 2014 (3.4) Mobile Marketing/Mobile Application — MERIT, Invisible Concert Tour, DraftFCB Sdn Bhd

(3.4) Mobile Marketing/Mobile Application — MERIT, Invisible Concert Tour, DraftFCB Sdn Bhd

CHALLENGE For an unsigned indie band like Busco, having no connections and no money meant that it was even harder to get gigs and produce new music. They needed a breakthrough idea to break into the music scene. Busco knew that concerts were where they could find many record executives. So they needed find a way to perform at every major concert. But there was a problem. Busco had no contacts with concert organisers. IDEA In true rock star fashion, Busco decided to hijack all concerts with their Invisible Concert Tour. The Invisible Concert Tour uses a mobile web application to broadcast their performance — live from their studio, to smart phones. HOW IT WORKED This web app allowed Busco to hijack concerts by geo-tagging their performance to the concert venues. To promote the Invisible Concert Tour, Busco also hijacked social media postings about upcoming concerts. Once the concert goers arrived at the concert venue, the web app would detect their location. This allowed them to access the live stream on their smart phones. The exclusivity also gave Busco an edge by becoming the opening act of the concert instead of the actual opening act. RESULTS The unique concert experience got fans seeking out concert promoters to put Busco on stage, and in person. It also helped Busco reach a new set of audience resulting in Busco gaining 50% more followers on their fan page to date. Busco is fast transforming from tomorrow’s killer band to today’s headlining act.

 

Title
Invisible Concert Tour

Client
Busco

Product/service
Busco

Internet Url
www.workforentry.net/invisibleconcert

Creative Director
Noor Aziz, Raymond Ng

Art Director
Maharis Azman

Copywriter
Raymond Ng, Zamri Dzakaria, Koh Yung Shen

Web Designer/multimedia Designer
Eric Leong, Albert Yong

Programmer
Maharis Azman

Client Service
Zamri Dzakaria, Koh Yung Shen

Young Creative Award
Koh Yung Shen

Print Producer
T. Kalithasan

Production House
Pixelpost

Agency Producer
Brandon Chai

Music
Imaginex

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated