What better way to relaunch a brand like Choclairs than with a BIG BANG? Enter Choclairs Stack-A-Boom. In this Facebook game, players pit against each other by making the biggest caramel chocolaty explosions. Users achieve that by building Choclairs towers as high as possible, then letting them fall to gravity and wind… and SPLAT! Covering the whole of Malaysia with caramel chocolaty explosions! And that is what we call one big bang of a relaunch.
Kraft Foods Malaysia
Facebook Game Application
Kerry Khoo, Gavin Hoh
Tan Kok Huat, Azlaili Yunus
Muhammad Zafri, Cheok Li Peng
Sonny Soh, Steve Poi, Chong Poh Kit, Chong Eva
Jeffrey Tang, Cheong May Yeen, Emmanuel Chong, Fayth Tiah, Nina Baharum