Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (3.5) Games — MERIT, Choclairs Stack-A-Boom, Immerse Communications Sdn Bhd

(3.5) Games — MERIT, Choclairs Stack-A-Boom, Immerse Communications Sdn Bhd

What better way to relaunch a brand like Choclairs than with a BIG BANG? Enter Choclairs Stack-A-Boom. In this Facebook game, players pit against each other by making the biggest caramel chocolaty explosions. Users achieve that by building Choclairs towers as high as possible, then letting them fall to gravity and wind… and SPLAT! Covering the whole of Malaysia with caramel chocolaty explosions! And that is what we call one big bang of a relaunch.


Title
Choclairs Stack-A-Boom

Client
Kraft Foods Malaysia

Product/Service
Facebook Game Application

Internet URL
http://tidalblast.com/mousedeershow/2012/boom/

Creative Director
Kerry Khoo, Gavin Hoh

Art Director
Tan Kok Huat, Azlaili Yunus

Copywriter
Muhammad Zafri, Cheok Li Peng

Programmer
Sonny Soh, Steve Poi, Chong Poh Kit, Chong Eva

Client Service
Jeffrey Tang, Cheong May Yeen, Emmanuel Chong, Fayth Tiah, Nina Baharum

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated