Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (3.8) Open/Environmental/Experiential — MERIT, Music City, DraftFCB Sdn Bhd

(3.8) Open/Environmental/Experiential — MERIT, Music City, DraftFCB Sdn Bhd

CHALLENGE In January 2012, digital music sales surpassed physical music sales for the first time ever. The explosion of online music stores, music apps and music streaming have changed the way we access and experience music. How can a local online music store like HyppTunes by Telekom Malaysia compete with the giants of the digital music market? INSIGHT Our idea is based on the insight that all of us have our favourite playlists. Each for different moods. Some playlists get you pumped up, others help you chill out. Some may even put you in the mood for romance. We wanted to tap into those emotions and turn them into a mood to buy music. IDEA & EXECUTION Introducing the HyppTunes Music City.It’s an entire city geo-tagged with different music playlists. All music lovers had to do was launch the Music City web app and they’d immediately have access to songs on the playlists at their location. For example, a jogging park would have a playlist that gets joggers pumped up. On the train ride to work, our playlist helped take away the Monday blues. If you’re on a date, we even have a playlist to get you in the mood. And if you were moved by the songs, you could instantly make a purchase. This created a mood to buy music.


Music City

Telekom Malaysia


Internet Url

Creative Director
Noor Aziz, Raymond Ng

Art Director
Maharis Azman, Danny Wong, Alessandra Wong

Raymond Ng, Zamri Dzakaria, Koh Yung Shen

Web Designer/multimedia Designer
Diana Karanina, Eric Leong

Maharis Azman, Lay Jian-yi

Client Service
Felicia Oh, Lauren Campos, Ayuni Jamal, Diana Chua, Syakir Syamsuri

Young Creative Award
Koh Yung Shen

Print Producer
T. Kalithasan

Production House

Agency Producer
Brandon Chai



Results: 2015

Golden Kancil

Kucing Happy, Fishermen Integrated

Kancil For Good

Sama-Sama, Fishermen Integrated

Advertiser of the Year


Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,

Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia

gold-evereadybookofplayEveready Book Of Play,

gold-kuchinghappyKucing Happy,
Fishermen Integrated

Fishermen Integrated