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HOME RESULTS: 2015 2014 (7.1) Design [Open] — MERIT, Happy Treat, McCann-Erickson (M) Sdn Bhd

(7.1) Design [Open] — MERIT, Happy Treat, McCann-Erickson (M) Sdn Bhd

This interactive campaign by Oh&Ah, makers and retailers of handmade, artisanal, everyday items carries the spirit of the brand's mission - to create fun and surprise. As you create your happy music video, get to know their quirky products and watch out for unexpected treats.

Happytreat Hires-01

The challenge:
1. To raise brand awareness
2. Create high engagement
3. To make sure people have fun (and surprises too)!

The solution: To have dun with the brand name's as the universal language of surprise (Oh) and joy (Ah). We created Happy Treat - A fun interactive showcase of Oh&Ah products, with surprising tests and rewards in store.

Happytreat Hires-02

Title
Happy Treat

Client
Oh & Ah Enterprise

Product/Service
Retail - Artisanal Handmade Creations

Internet URL
www.oh-and-ah.com/happytreat/award

Creative Director
Ean-Hwa Huang & Szu-Hung Lee

Art Director
Ng Teck Yew, Chui Tuck Loong

Copywriter
Ng Bee Nee

Designer
Kenny Pang Yu Kean

Programmer
Vegestone Games

Young Creative Award
Kenny Pang Yu Kean

Music
Noisy Bunch

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated