Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (7.1) Design [Open] — MERIT, Multiplicity, Leo Burnett Kuala Lumpur

(7.1) Design [Open] — MERIT, Multiplicity, Leo Burnett Kuala Lumpur

Multiplicity HiRes-2

The festive mailer contains multi-cultural greeting for the 3 major ethnic celebrations in Malaysia, coupled with multi-versatile USB desk paper lamp that can be customised to light up occasion - literally.

Multiplicity HiRes-4

Multiplicity HiRes-1

Multiplicity HiRes-3

The brief: This year, the Leo Burnett Group's festive greeting mailer to our clients had a special significance. We were celebrating out new business wins. as well as numerous industry accolades across the group. So, we wanted to take the opportunity to reflect the philosophy behind our multi-faceted success in a multi-cultural greeting.

The solution: We created a multi-cultural greeting that could be customised for the 3 major ethnic culture celebrations in Malaysia: Hari Raya Adilfitri. Deepavali and Chinese New Year. it contained a USB paper lamp which could be shaped into 3 different symbols of the 3 different ethnic cultures in Malaysia, and displayed enduringly on a client's desk. Besides being a tribute to Malaysia's cultural diversity, it also demonstrated Leo Burnett Group's ability to deliver versatile solution across across every marketing discipline (to hopefully open more doors).

The results: No repond was required as this was part of a relationship building exercise. However, we received many compliments and requests for additional USB lamps. As a bonus, the mailer generated new conversations with clients that may possibly lead to incremental business.

Title
Multiplicity

Client
Leo Burnett / Arc Worldwide / Alpha 245

Product/Service
Festive Greeting

Creative Director
Eric Cruz, Valarie Chen

Art Director
James Seet

Copywriter
Collin Yeoh

Designer
Lo Yew Joe, Lee June Yap

Agency Producer
Ong Chee Hin

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated