Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (7.2) Design [Packaging] — MERIT, KWC Stackabag, JWT Kuala Lumpur

(7.2) Design [Packaging] — MERIT, KWC Stackabag, JWT Kuala Lumpur

KWC-stackbag-1

Objective: Students love to shop. And they crave chic on the cheap. So KWC is really the answer to that. But, there’s a problem. Student rent rooms, not apartments. So space is an issue.

Idea: Hence, the StackaBag from KWC. It begins as a normal shopping bad. And it ends up as a shelf. But along the way, the StackaBag assumes an equally important role for the customer - walkability. The StackaBag was also designed to be something our customers would talk about among their friends. And something to show off.

Solution: Three StackaBags, which is what the vast majority of KWC customers will take home from a single shopping spree, can be easily and quickly assembled to create a three-shelf addition to the room.

KWC-stackbag-2

Title
KWC Stackabag

Client
Kenanga Wholesale City

Product/Service
Shopping Bag

Creative Director
Edwin Leong, Hasnah Mohd. Samidin, Hans Lee

Art Director
Licia Ng, Hans Lee

Copywriter
Ravi Shan

Designer
Jeanette Ng, Licia Ng, Hans Lee

Client Service
Ikmal Heidir, Benjamin Fong, Michael Yeang

Photographer
Loh Lin Shan

Photography Studio
Image Rom Sdn. Bhd.

Print Producer
Kamal Chima

Color Separation
PGS Sdn Bhd

Other
Vivar Printing Sdn. Bhd.

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated