Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (10.1) Media [Innovative Use of Media] — MERIT, Signs of Business, McCann-Erickson (M) Sdn Bhd

(10.1) Media [Innovative Use of Media] — MERIT, Signs of Business, McCann-Erickson (M) Sdn Bhd

Various BFM radio segments were advertised by branding concrete highway support pillars which commonly bear the flyposters or grafitti-style ads of various small business. This was done using special-purpose contractor’s marking paint; for a bright, bold 'warning' effect and its non-permenant formulation - it fades away in about 4 weeks. Multiple executions were concentrated meters away from each other in high-traffic urban areas. Where there’s any sign of business, that’s where you’ll find BFM89.9.

BFM-signs-of-business-1

Careers unusual: A segment around the unique people behind unique careers. Get to know all about the jobs you rarely hear of.

BFM-signs-of-business-2

Small biz bytes: A show that's on the ground with small business - where it’s sprouting up, where it's heading and what's thriving.

BFM-signs-of-business-3

Life’s a pitch: Football, football, football. On this show, hear the updates, opinions and of course the business that goes on behind it.

BFM-signs-of-business-5

Ringgit and sense: Uncover the mystery of better financial planning. Tune in to uncover the pitfalls. traps and detours that keep people trapped.

Title
Signs Of Business

Client
BFM 89.9 The Business Station

Product/Service
Segment Promotion

Creative Director
Ean-Hwa Huang, Szu-Hung Lee

Art Director
Yeoh Oon Hoong

Copywriter
Gavin E. Hoh

Client Service
Szu-Hung Lee, Jeremy Rabel

Photography Studio
Studio DL

Client
Malek Ali

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated