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HOME RESULTS: 2015 2014 (5.2) Outdoor [Campaign] — BRONZE, Domestic Workers, Not Slaves, McCann-Erickson (M) Sdn Bhd

(5.2) Outdoor [Campaign] — BRONZE, Domestic Workers, Not Slaves, McCann-Erickson (M) Sdn Bhd

Malaysia is under the US State Department’s human trafficing watch list for poor treatment of migrant workers. The Human Rights Watch has found that the Malaysian Police often refuses to investigate trafficking offences. In 2010, the acquittal rate of alleged offenders was 68%, mainly due to poor judicial training on human trafficking.

Apart from defending domestic workers rights, public awareness remains a priority for Tenaganita. To support their ongoing efforts, a series of installations were used to show the reality of domestic worker abuse. 

clock-1

The vicious cycle of labour abuse: A life-sized clock demonstrated the working conditions most migrant workers endure. 

Vacuum-1

A guide to recognising migrant worker rights: A life-sized model was mounted onto an automatic cleaning robot. The message was symbolic; maids aren’t machines.

DomesticWorkersNotSlaves-1

Exposing the reality of modern day slavery: Quotes from victims were printed onto t-shirts and displayed. Scanning the QR codes allowed people to see life from the other side. 

Educational posters: Supporting the other displays were posters that reminded employers to know their responsibilities and the consequences of commiting an offence under trafficking laws. 

Title
Domestic Workers, Not Slaves

Client
Tenaganita

Product/Service
Domestic Worker Abuse Awareness

Creative Director
Ean-Hwa Huang, Szu-Hung Lee

Art Director
Ean-Hwa Huang, Jerome Ooi, Jennifer Wee, Keane Low

Copywriter
Kevin Teh

Designer
Jennifer Wee, Keane Low

Client Service
June Tan

Photographer
Ho Ming Yeo

Photography Studio
Untold Images

Print Producer
Bridget Hong, Jimmy Ong

Color Separation
Magnacolor K.O.L Sdn Bhd

Production House
Passion Pictures Sdn Bhd

Agency Producer
Pauline Moreira

Production House Producer
Jaan Kit

Music
AddAudio Ex Sdn Bhd

Post
Glassfin Sdn Bhd

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated