Kancil Awards

The Malaysian Advertising Awards

Untitled Document

Kancil-Awards 2017_Entrykit_button

Download Entry Kit

 

kancil-awards EDM_button_enter_02

Download Kancil Student
Awards 2017 Brief

 

kancil-awards EDM_button_enter_02

Enter Kancil Student
Awards 2017

 


Kancil Awards YouTube channel View the Kancil Awards 2015 winning entries on YouTube.

 

 

 

 

HOME RESULTS: 2015 2014 (5.2) Outdoor [Campaign] — SILVER, More Than Just The Classics, Y&R

(5.2) Outdoor [Campaign] — SILVER, More Than Just The Classics, Y&R

Architecture

Fairy-Tales

Gardening

Graphic-Novels

Hobbies

Languages

Music

Science-Fiction

Travel

More people associate our brand with just the classic. We need to tell readers and non-readers alike that Penguin has a lot more to offer.

We helped bookstores categorise their range of titles with genre-specific Penguin separators. Each separator was carefully crafted to distinctly illustrate the mood and vibrancy of that particular genre. So no matter what shoppers were looking out for, they can’t help but notice that Penguin offers more than just classics.

The campaign was launched amidst the largest gathering of book lovers at the Kuala Lumpur International Book Fair 2012.

Title
More Than Just The Classics

Client
Penguin Books Malaysia

Product/Service
Penguin Books

Creative Director
Gigi Lee

Creative Group Head
Hor Yew Pong

Regional Head of Copy
Edward Ong

Art Director
Hor Yew Pong, Nikken Chong, Foo Guan Foong, Emily Tan, Jillyn Cheoh, Joshua Tay

Copywriter
Boone Wong, Andrea Yap, Azeril Johari

Design Director
Gigi Lee

Designer
Emily Tan, Jillyn Cheoh, Loh Gan Kai, Chew Lee Chin

Client Service
Michelle Tan

Illustrator
Cue Art, Emily Tan, Jillyn Cheoh, Hor Yew Pong, Man Man Tan 

Typographer
Emily Tan, Loh Gan Kai

Photography Studio
Wizard Photography

Print Producer
T L Tan

Color Separation
Far East Offset & Engraving Sdn Bhd

Props Makers
Y&R Creative, Poco Homemade, Leng Tieng Chai, Siew Yuet Kie

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated