Various BFM radio segments were advertised by branding concrete highway support pillars which commonly bear the flyposters or grafitti-style ads of various small business. This was done using special-purpose contractor’s marking paint; for a bright, bold 'warning' effect and its non-permenant formulation - it fades away in about 4 weeks. Multiple executions were concentrated meters away from each other in high-traffic urban areas. Where there’s any sign of business, that’s where you’ll find BFM89.9.
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Signs Of Business
BFM 89.9 The Business Station
Ean-Hwa Huang, Szu-Hung Lee
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