Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (6.1) Radio [Single] — MERIT, Nails, Grey Kuala Lumpur

(6.1) Radio [Single] — MERIT, Nails, Grey Kuala Lumpur

MVO: Want the ultimate cure for any illness? Follow these steps.  First sit down. Next lift up your leg and reach for your foot. If you have your shoes and socks on, take them off. 

SFX: Person removing shoes and socks 

MVO: Now, with a nail clipper, start clipping your toenails. 

SFX: Clipping sound 

MVO: Collect clippings and pound into a fine powder.  

SFX: Pounding sound 

MVO: Lastly add boiling water, stir mixture well and drink. 

SFX: Water being poured, spoon stirring and person drinking 

MVO: For a more immediate dosage, bite off fingernails, chew and swallow. 

Anncr: Fingernails and toenails are no different than rhino horn, which is believed to cure any illness. It’s a medicinal myth that has to end. Help spread the word and join the fight to save the world’s last remaining rhinos at www.facebook.com/trafficsea

This was brought to you by The Body Shop. 

Title
Nails

Client
Traffic/The Body Shop

Product/Service
Public Service Announcement

Internet URL
www.facebook.com/trafficsea

Creative Director
David Sin

Art Director
Andrew Fong, Vince Low, Allan Teo

Copywriter
Nadia Jasmin

Production House
Abstrax Studio

Agency Producer
Sulaiman Abu Bakar, Suzy Chiang

Production House Producer
Rene Masri Sullivan, Anne Lee, May Chia

Vocalist
Foo Yu En

Announcer
Pasree

Size/Duration of Ad
40 sec

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated