Kancil Awards

The Malaysian Advertising Awards

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HOME RESULTS: 2015 2014 (11.1) Rebel Idea — BRONZE, Ford Fiesta Wheel of Fortune, JWT Kuala Lumpur

(11.1) Rebel Idea — BRONZE, Ford Fiesta Wheel of Fortune, JWT Kuala Lumpur

Ford wanted to increase sales before the end of 2011. To achieve this, they needed more people to test drive the Fiesta within 2 months. The Fiesta Wheel of Fortune (a combination of 2 familiar objects – a spinner and the Wheel of Fortune) was attached to the Fiesta rim. By doing so, an ordinary test drive turned into a game of chance. At the end of every test drive, customers must run to the spinning wheel to see where it stops. Whatever prize the pointer indicates can be redeemed if they booked the Fiesta. This campaign changed the public’s perception towards incentivised test drives and Ford Fiesta test drives increased naturally.

Title
Ford Fiesta Wheel of Fortune

Client
Ford Motor Company

Product/Service
Ford Fiesta

Creative Director
Edwin Leong, Hasnah Mohd. Samidin, Hans Lee

Art Director
Bala Chow

Copywriter
Eu Jin Foong, Jing Wei Wong, May Yong

Designer
Yao Ding Ng

Client Service
Jonathan Lim, Adrian Cheah, Lin Tze Yee

Young Creative Award
Yao Ding Ng

Photographer
Lee Kah Loong

Producer
Joey Wong, Timothy Tai

Di Artist
Beryl Chong, Hakwee Teng

Photography Studio
Image Rom Sdn. Bhd.

Print Producer
Kamal Chima

Color Separation
PGS Sdn Bhd

Production House
Take Two Productions

Agency Producer
Reuben Kang, Suffian Tan

Production House Producer
Goh Hong Kiat

Propmaster
Ong Chee Kong

Video Editor
Keith Ngiau

Clients
Veemala Rethinasamy, Queenie Tham, Hazel Khor

 

Results: 2015

Golden Kancil

kuchinghappy
Kucing Happy, Fishermen Integrated

Kancil For Good

samasama
Sama-Sama, Fishermen Integrated

Advertiser of the Year

advertiseroftheyear
BSN

Young Kancil
24 Hours Winners 

Olivia Ariferiani / Abiseshana Mohan / Carmen Cheong,
TBWA KL


Gold Winners

gold-tapirCut a tree. Kill a life - Tapir, Y&R Malaysia


gold-evereadybookofplayEveready Book Of Play,
TBWA KL


gold-kuchinghappyKucing Happy,
Fishermen Integrated


gold-kuchinghappySama-Sama,
Fishermen Integrated